Controlling Your Online Reputation

Reputation Management is the process of building your brand on the Internet and controlling what people are able to find out about your business. It is one of the most important steps any business, or person in business, can take.

Because your brand reputation refers to how your brand is viewed by others, ask yourself, “how do people view your company”? A favorable brand reputation means consumers trust your company, and feel good about purchasing your goods or services.

Reputation & Brand Management

Online reputation management is about improving or restoring your name or your company’s brand to good standing. We are able to do this by countering or weakening the negative information found on the Internet and defeating it with more positive material to improve your credibility and customers' trust in you. Today, the online reputation of a business is defined by its customers.  But how are you able to manage all of it?

Our Platform

We provide you with a platform that:

  • Helps businesses show up where people are looking: Improves search rank by identifying which of your online business listings are inaccurate or missing from essential directories like Google, Facebook, and Bing.
  • Manages your online reputation from one place: Compiles reviews from dozens of sites so you can easily see what’s being said about your business online. Plus, uses competitive benchmarking to see how you stack up to your competition.
  • Sees what customers are saying all over the web: Monitors and gets alerts when your business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlights the most positive and negative mentions using automated sentiment analysis.
  • Automatically monitors and reports: Keeps on top of online activity affecting the reputation of your business, including reviews, listings and social media.

Business Hinderances

Negative reviews. Do you sell a product or provide a service? If you do, then there’s a good chance that someone is writing a review about your business as we speak. The occasional negative review won’t likely hurt you, but if you get just one extremely dissatisfied customer with revenge on the mind, they can do serious harm. Negative press. Have you, your business, or employees of the business had bad press? A complete lack of information. Bad information can hurt your business, but so can an absence of information. When customers research your business, they should find the kind of background information that gets them truly excited. Effective reputation management achieves just that. Irrelevant information. Even if you have a positive reputation online, that doesn’t automatically mean that your message or brand is going to resonate with consumers. A big part of reputation management is helping you to build your brand in such a way that customers are not only satisfied with what they find, but drawn to your message.

Reputation Strategy

A good reputation management strategy must be customized to the individual business. Companies can experience a challenge and harm the reputation of their business. We can take you through the rebuilding and rebranding process. Sometimes it entails a new website or sometimes it is changes to your social media profiles on Facebook, Twitter, LinkedIn and others. Our marketing experts will help to ensure that when your customers, employers, or colleagues search for you, they will find positive, high-quality content that you have approved.  

Online Reviews

Online reviews can have a huge impact on the success of your business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. Also, 99% of consumers say that they didn't purchase a product or service because of negative reviews. Ask about our Customer Voice product that will give you the power to gather customer experiences to boost online star power and drive more business. This will help you to win the trust of new customers, collect their valuable feedback and show up where they are looking.